![]() The company is currently healthy with no debt and a free cash flow of US$744m. However, the company’s FY2021 financials showed a positive net income of US$316m, a 365% leap up from the previous year’s net income of negative US$128m. Prior to FY2021, the company’s profits had been in negative territory since FY2017. Pinterest has cited the improvement of existing ad formats and the development of new ones as a driver of future growth. Shopping ads (similar to static ads but exclusive to advertisers who upload product catalogues) Video ads (used to tell engaging stories)Ĭarousel ads (where advertisers can showcase more than one image or video at a time) Pinterest offers advertisers a variety of formats including: A “buy it” button is integrated into ads allowing users to buy directly through Pinterest rather than on third-party websites. The company reports all revenue in a single segment.Īdvertising is visually integrated into the platform’s interface so ads look just like any other user-generated content. Pinterest makes money via advertising through its website and mobile app. The company is currently headquartered in San Francisco, California. Pinterest was founded in 2008 by Ben Silbermann, Paul Sciarra, and Evan Sharp. The Pinterest network utilises visual machine learning to understand a user’s tastes and interests in order to make recommendations and keep them engaged. On Pinterest, users seek inspiration for daily activities such as cooking or deciding what to wear for major commitments such as marathon training for ongoing passions such as gardening or even milestone events such as weddings. operates an image-based social media network that allows users to find, save and organise images and videos that inspire them. In the company’s own words, “Pinterest is the productivity tool for planning your dreams.” It also provides THE YES app, a shopping platform for fashion that enables users to shop a personalized feed based on the user's active input on brand, style, and size.īuy US stocks in Australia with $0 brokerage and trade PINS today! Its Video Pins include short videos from businesses that link to content on topics like cooking, beauty and DIY projects. Its Product Pins include items from its catalogue inventory that can be purchased and include metadata on prices and stock availability. Its Standard Pins include static images that link to content from around the Web highlighting products, recipes, style and home inspiration, do it yourself (DIY), and others. It offers several types of Pins on its platform, including Standard Pins, Product Pins, Video Pins and Idea Pins. Pins are created when Pinners, creators and businesses create new content for or save existing Web content to its platform. ![]() On Pinterest, people discover and personalize visual content, which is called Pins. (Pinterest) is a visual discovery engine company. ![]()
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